Choose Kindness


Disney|ABC Television Group encourages viewers to "Choose Kindness" during October's National Bullying Prevention Awareness Month through original programming that reinforces the importance of being kind, and customized public service announcement (PSA) campaign that will air on multiple platforms across ABC, ABC-owned television stations, Freeform, Disney Channel, Disney XD and Radio Disney. The "Choose Kindness" campaign is designed to inspire kids, families and change-makers around the country to put an end to bullying in collaboration with efforts of nonprofit partners' campaigns including GLSEN's "Ally Week," GLAAD's "Spirit Day," PACER's "Unity Day" and the Ad Council's "I Am A Witness" campaign.

Ways to Participate

1. Social Media

  • Share how you choose kindness using #ChooseKindness and encourage your followers and friends to do the same.
  • Post photos, tweets, and messages with #ChooseKindness on Facebook, Twitter, or Instagram.

2. Stay Up To Date On Bullying Prevention Initiatives All Month Long and Share Posts From DATG Corporate Citizenship's Social Media Accounts

@ABCBeInspired and

3. Participate in Campaign Specific Days

Share photos, tweets, and messages with #ChooseKindness and the below specific hashtags.


 Write here…

We all have a responsibility to stand up to bullying. Taking a stand against bullying and showing support to someone in need can be as easy as a stroke of the keyboard. Have you ever seen someone getting bullied and wished you could say a magic word that could make the bullying stop? Well now you can, with the downloadable "I Am A Witness" Keyboard. When you see bullying online, you can use the Witness emoji to show that you're against cyber-bullying and show support for someone who is being bullied by posting it online or through a text message.

Find out more at 




At GLSEN, they want every student, in every school, to be valued and treated with respect, regardless of their sexual orientation, gender identity or gender expression. We believe that all students deserve a safe and affirming school environment where they can learn and grow. 

Participate in GLSEN's Ally Week - a national dialogue about how everyone can work to become better allies of LGBT youth. #MyAllies




Spirit Day began in 2010 as a way to show support for LGBTQ youth and take a stand against bullying. It has become the most visible day of support for LGBTQ youth. This year GLAAD will celebrate Spirit Day on October 19th where we will all stand together - communities, celebrities, sports leagues, schools and many more - to send a message of solidarity and acceptance to LGBTQ youth.

Wear Purple with GLAAD in a stand against bullying and support LGBT youth. #SpiritDay




Together against bullying - united for kindness, acceptance and inclusion!

On October 25th, make it ORANGE and make it end! If you care about safe and supportive schools and communities make your color ORANGE on Unity Day. That's the day everyone can come together - in schools, communities and online - and send one large ORANGE message of support, hope, and unity to show that we are together against bullying and united for kindness, acceptance and inclusion. 

Individuals across the nation, and even world-wide, can participate in Unity Day:

  • Organize an event - wear orange at your school, workplace or in your community.
  • Share stories and pictures on Facebook and Instagram using #UnityDay2017

Make your color Orange with PACER to support kindness, acceptance & inclusion. #UnityDay2017


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Visit to learn how to #ChooseKindness everyday with tips and advice from Common Sense Media, and watch Andi Mack with your kids for more lessons on building their character strengths for learning and life.

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