Disney|ABC Television thrives on creative, inspiring storytelling. To foster this creativity, DAT partners with First Book for the “Magic of Storytelling” campaign. Together, we challenge Americans to share their love of reading with the children in their community. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow.

Disney|ABC and First Book invite you to join the sixth annual Magic of Storytelling campaign through a number of activations between December 29 and March 31, including the Magic of Storytelling Day on February 3.

Great stories change lives, take kids to amazing places, grow their imaginations and teach them incredible things to prepare them for bright futures.  Do you remember the magic of your first book? First Book and Disney have helped kids in need live happily ever after by providing new books to help them read, learn and succeed. Now you can give stories that change lives. Join First Book and Disney|ABC to help get one million books to kids across the country. Be inspired to share the Magic Of Storytelling. To find out how you can get books to kids in need in your community, go to www.magicofstorytelling.com.

Disney will donate up to 1 million books across all Magic Of Storytelling promotions to children in need through First Book. You can unlock these donations in 4 different ways:

1. SOCIAL MEDIA SHELFIES: December 29–March 31

Share the Magic of Storytelling with your friends and followers on social media!

Take a shelfie - a photo with your favorite book or in front of a bookshelf - and post it using the hashtag #MagicOfStorytelling on Twitter or Instagram.  Encourage others to share their love of books by sharing their shelfie.

For each shelfie posted on Twitter or Instagram using the hashtag #MagicOfStorytelling, Disney will donate 1 book to First Book. 

Include the following tags in your social media post:


2. Purchase an Eligible Book from a Participating Retailer

Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window.

A full list of all Disney Store locations and participating retailers is available at www.magicofstorytelling.com.   


3. Enter the Sweepstakes - www.magicofstorytelling.com

Share the Magic of Storytelling with your child and a child in need! Go to www.magicofstorytelling.com to enter the Sweepstakes.

For every Sweepstakes entry, Disney will donate a new book to a child in need through First Book.

Grand Prize: A 5 day/4 night vacation for 4 including airfare to Aulani, A Disney Resort & Spa in Ko Olina, Hawai’i.

Secondary Prizes: 5 Limited Edition Walt Disney's The Sorcerer's Apprentice Giclée

NO PURCHASE NECESSARY. Sweepstakes begins at 12:00pm PT on 12/29/17; ends at 11:59pm (PT) on 3/31/18. Open to persons 13 years of age or older who are legal residents of the 50 U.S. or D.C. Minors must get parent’s permission to enter. Limit 1 entry per person per day. For full details including eligibility restrictions, entry requirements, odds of winning, prize description and limitations, click/tap Official Rules. Void where prohibited. 


4. Read a Book in Disney Story Central

Users of Disney Story Central, Disney’s digital reading platform, can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.